Brand Finance, an international brand value authority, released its top 50 list of global oil and gas companies in 2019, including three Chinese companies. Compared with last year, PetroChina and Sinopec still rank second and third, but both brand value and brand rating have increased considerably.
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BrandFinance, based in London, ranks companies in different industries globally in terms of brand value every year. The brand value judgment indicators in the field of petroleum and natural gas mainly include the following aspects: brand strength, brand usage fee, brand usage Commission rate, brand annual revenue and estimated revenue.
According to these indicators, this year’s top ranking is still Dutch Shell Oil Company, whose brand value is as high as $42.3 billion, an increase of 7% over the previous year; the fourth to tenth rankings are French Daudal Oil Company, British BP, American Chevron, Malaysian Oil Company, American Exxon Mobil, Italian Eni and Norwegian National Oil Company. PetroChina and Sinopec’s brand value increased by 18% and 23.3% respectively compared with 2018, and their ratings changed from AA + and AA to AAA-, respectively.
This year’s ranking data show that American oil companies account for 23.6% of global brand value, followed by China (17.2%), the Netherlands (10.8%), France (6.6%), Russia (5.4%) and the United Kingdom (5.0%). In addition, this year’s ranking has several characteristics: first, the brand value of national oil companies is growing faster than that of international oil companies; second, oil and natural gas brands are generally respected by users and the market in this industry; third, new faces appear in the ranking, that is, Abu Dhabi National Oil Company, which was unknown in the past ranking, is ranked 12th.
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Omar Zaafreni, senior vice president of Abu Dhabi National Petroleum Corporation, believes that technological progress is extremely important for the development of the oil and gas industry. “Our ambitious goal is not only to make the company a modern national oil company, but also to become a modern energy company when the fourth industrial revolution comes.”
BrandFinance CEO David Hague said: “With the application of new digital technologies such as artificial intelligence and cloud technology in the field of oil drilling, oil and gas giants need to be prepared to make digitalization a top priority in reducing costs and improving efficiency. Only those enterprises that can explore and use these latest technology tools can maintain a leading position and enhance their brand value in the future.
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