At the Third China New Fertilizer Marketing Summit recently concluded , the new model has become the focus of fertilizer marketing experts discussed . Reporters at the meeting felt that as China’s land transfer rate, and the rise of farmers’ cooperatives and large farming , the new fertilizer cycle is opening a new round of marketing , new technologies , new services are becoming key support this new type of fertilizer marketing.
Participants experts believe that China has accelerated the trend of rural land to allow the transfer of fertilizer marketing opportunities and challenges . On the one hand , land transfer to modern agricultural enterprises reduce the circulation, convenient and efficient service system established to create the conditions for the transformation of agricultural enterprise services provided opportunities ; hand, with the improvement in the level of farmers’ organizations , with distribution the ability of suppliers to negotiate gradually increased , to challenge the traditional agricultural marketing system .
” China Agricultural Technology Promotion ” magazine editor Tianyou Guo told reporters: ” the circulation of agricultural change is happening , ask the dealer to transition from a purely agricultural distributor of agricultural service providers, product manager for the transition from agricultural crop technical Services Manager not only to the production and sale of products, but also the integration of ICTs , and even to be able to provide one-stop support services not only fertilizers, pesticides , seeds comprehensive management , also need to provide ease of use of farm machinery , that is to the quality of agricultural products and efficient fertilization, to fight drugs , planting techniques grafting to achieve good seed fertilizer medicine combines good laws , combined with agricultural agronomy farm machinery , agricultural sales driven . ”
WU tree Huazhong Agricultural University professor , said the promotion of trace elements in fertilizer research departments need to improve the application of technology and research and development , the importance of trace elements and specific absorption rate characteristics . For different crops, different regions, different times require different amounts and methods. Among them, the manufacturers to improve the technological content of products , vendors need to strengthen the comprehensive technical service capabilities.
South China Agricultural University , Professor Zhang Chenglin detailed interpretation of the liquid fertilizer industry and fertilizer station sales model. He believes that compared with the solid fertilizer , liquid fertilizer contains water , high packaging costs , not long-distance transportation and other issues hindered its promotion. Plus fertilizer station sales model according to the law of the local soil and crop nutrition , providing three fertilizer formula , respectively, for the lifter , exuberant fruit and fruit developmental stages . This mode is more adapted to the current situation of smallholder decentralized production to solve the long-distance transportation of liquid manure should not be a bottleneck , is expected to greatly promote the development of liquid fertilizer . Reporters learned from the Guangdong Green biotechnology Ltd. developed liquid manure fertilizer station system has been utility model patent certificate issued by the State Intellectual Property Office , the system greatly reduces the storage, handling, packaging and circulation costs and fertilizer bucket can be recycled, safety , and environmental protection.
Professor Chen Qing China Agricultural University, suggested that the only way to differentiate the product features the development of new fertilizers . He said that the fertilizer companies to innovation, focusing on industrial restructuring, new fertilizer from the market to see the promotion of research and development, should dominate the market through technology, rather than the concept of flicker market . Meanwhile fertilizer for crops should yield, quality , environmental protection and other different needs , development and promotion of different types and levels .
Weifang Lotto Biological Engineering Co., Ltd. General Manager Liu Lei received pointed out that domestic agricultural dealers have begun to shift from resource-based distributor of production -based dealers , some even turned to the capital -based dealer. He believes that these changes to the new fertilizer production enterprises , higher demands – Competitive Enterprise steering systematic organization by the brand competition. Agents can not rely solely on the promotion of new fertilizer marketing tool , but also need to build their own technical department , to drive sales through the use of front-line issues resolved fertilizer.